Our Story

Ethnic. Ethical. Exceptional.

Alpha signifies a woman's strength, independence, and bravery, while Juliette represents her femininity, intelligence, and wit. Our aim is to bring women from all backgrounds and communities together through our similarities, starting with a love for exquisite ethnic fashion.

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Inspired by our travels through North Africa, the Middle East, and South Asia, Alpha Juliette holds pride in providing traditional high-quality hand-embroidered designs yet with a modern and bold touch. From our collection of prêt-à-porter to our bespoke designs, each piece holds a story and we are honoured to be a part of yours.

Alpha Juliette is an ethical brand that knows the importance of giving back to the community. Learn more about how each purchase makes an impact.

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